The Team at Quality Wood Floors

The team members at Quality Wood Floors bring you over 140 years of collective experience – we are excited to help you, too!


Doug brings you 35+ years of flooring industry experience

“I was born and raised in Florence Alabama. We moved to Mesa Az in 1985 and along with my dad and my brother Neal started Southwest Flooring Distributors. After 17 years we closed our family business and in 2002 I became the Sales Manager for Slater Distributing. After Slater closed in 2013 I joined the team at Quality Wood Floors and am proud to be part of something special that we are building here! I have been happily married for 43 years and have 2 fine sons! I enjoy watching sports, playing with my granddaughter and just chilling by the pool!!”

Doug Keeble – Arizona Sales Rep

As a 3rd generation woodsman (cabinets to log cabins to floors), Jesse has been been in the flooring industry for 10 years

“I was born and raised in Phoenix Arizona. I grew up playing baseball and wrestling from when I was 5 years old until I turned 15, at which point I started making a series of poor life choices.   Once I hit rock bottom, I joined Teen Challenge of Arizona a faith-based organization for substance abuse. As I was coming to the end of the program, I started doing door to door fundraising, at which point I met the owner of Quality Wood Floors. He was very authentic and genuine in wanting to help me and you could see he had such a big heart and love for people which made him a key instrument in changing my life.  After finishing the program, I started working for a cabinet company that had to downgrade during 2009 due to the recession, at which point I joined the team at Quality Wood Floors being accustomed to wood, working in cabinetry. Within 5 years with the company I was promoted to Director of Sales and Operations. My story is a testament that Quality Wood Floors changes lives for the better. 

I have been Happily married since 2012 with 3 great kids. I enjoy camping, hunting, and spending time with my family.”

Jesse Baumann – President of Sales
Email: [email protected], Direct Line: 602-374-6937

J.R. brings you his 35+ years experience in the flooring industry

“I was born in Carlsbad, NM. I moved to Albuquerque, New Mexico in 1979 where I graduated high school, I attended the University of New Mexico, at the same time I started working part time for New Mexico Supply Co., an Armstrong Flooring Distributor, where I became warehouse foreman & eventually went into outside sales. In 2015, started with Quality Wood Floors, a growing & exciting company.  I have 2 sons and 2 steps sons.  I enjoy golfing, hunting & fishing.
I enjoy bringing my experience in flooring to my team and customers.”

– J.R. Stevens – New Mexico Territory Manager

Paul brings you 5+ years Construction experience and 5 years warehouse management experience.

“I was born and raise in Northern Arizona and worked for my Dad’s landscaping company while in school. Once I was out of school I moved to the big city and worked general construction and welding until I became a Warehouse manager for a large Billboard company. I started a family and moved back to small town USA but the jobs there were not enough to support a family. I applied for many jobs in Phoenix and I choose Quality Wood Floors because of their Core Values and because they truly live out their mission statement. QWF is a team I wanted to be on.”


-Paul Sweeten — Special Projects Admin. 

Brent CroftBrent brings you sales excellence and management experience

“I was born and raised in Rockford, IL. After finishing school, I was given the opportunity to work for a commercial/residential roofing company in Colorado as an Assistant Manager, selling over a Million dollars of products. I’ve been fortunate to live in Colorado, Minnesota, Wisconsin, & then beautiful state of Arizona as my last stop. Once here with my beautiful family, I took up a merit-based sales management internship to challenge myself, where I was promoted to Assistant Partner. After taking some time off to spend time with my son who needed my attention, I got back in the workforce by finding QWF. The company truly does believe in the wellbeing of people, but also truly cares deeply about the quality of service we provide on a day to day basis. My number one goal has always been to make a difference. It’s an amazing feeling when you work somewhere that does too.

I have two beautiful children now, I enjoy sports, the pursuit of music, sushi, and a good read. ”

Brent Croft

Neal Keeble – Arizona Sales repNeal provides you with 30+ years of his flooring industry expertise

“I was born in Florence, Alabama, and lived there until I left for college in 1972. I’ve been married to my high school sweetheart for 44 years. We have two awesome sons, who are now married and we have three beautiful grandchildren.

I’ve worked in the Home building industry and the Wholesale flooring industry most of my adult life. I moved to Arizona in 1985. I built homes in Arizona until 1989 when I decided to re-join the family business helping my younger brother Doug run our Wholesale Flooring Distribution. 

I have worked for Golden State Flooring and B.R. Funsten, Co. until joining the awesome team at Quality Wood Floors inc. in 2016 as an outside Sales Representative marketing products to the retail trade.

My favorite pastime is bass fishing, but my other hobbies include fly fishing, hunting, snow skiing, snow shoeing, and hiking, and sometimes golfing. I also love any kind of family activities such as Sunday BBQ’s and the pool.

My favorite meal is breakfast, favorite food is southern Hickory smoked pulled pork, favorite tv show is Last Man Standing, favorite reading material is anything by Louis L’amour, favorite music is Country, and favorite sport to watch is baseball.”

Neal Keeble – Arizona Sales rep

Patty Ferrari – Customer Service25 Years in Customer Service

“I was born and raised in Pennsylvania. My husband and I moved to Arizona in 2009, to get away from the cold and snow.  I have 4 children and 3 grandchildren. We love to go boating and camping. I started working for Quality in 2017. I absolutely love working here. 

We are all one big happy family and care about everyone.”

Patty Ferrari – Customer Service

24 Years in Finance

“I was born in Romania and immigrated to United States in 1990 with my husband and our son. We lived in California for 11 years before moving to Arizona for a somewhat calmer life.

I have love and respect for this country and the opportunity to be part of it. I started with QWF in 2007 and since then I feel blessed working along wonderful people and close friends.

I hope to continue growing with the company and serve it for more years to come.”

Felicia Brutiu – Finance Controller

Ligia Miclau - Accounting Assistant10 Years in Finance (Banking & Accounting)

“Since moving to Arizona from Romania in 2016 I have been in love with this beautiful state and all it has to offer. I have been with  Quality Wood Floors since October 2018 and I’m so grateful for the opportunity of working for a company that values quality and excellence, in a incredible and empowering environment.  I graduated with a Bachelor of Science in Accounting in 2018 and I have been working in accounting and banking industry for 10 years. I have been married for 11 years and have a beautiful 8 year old daughter. I enjoy spending time with my family, traveling and shopping!”

Ligia Miclau – Accounting Assistant

George Braica20 Years in the Flooring Industry + 4th Generation Woodcraftsman

“My family moved to Chicago, IL from Eastern Europe in 1990 after the fall of the communist regime.  Early on I learned the importance of hard work by helping my father in the wood flooring business in the summers through basic installation, sanding, and cleaning techniques.  I learned “you can’t just wish for it, you have to work for it.”  

In 2000, my family moved to Arizona where my father continued his contracting flooring business and I continued to learn and advance to expert sanding and install.  Continuously I grew in my flooring knowledge, and  the values that my grandfather and great grandfather had in working with wood.  After going into real estate and wholesaling Cars, my father called me back to the flooring industry in 2006 to help him grown the business. From there, everything is history. 

I have been blessed by 16 years of marriage and 3 wonderful kids.  I enjoy soccer, watching Formula 1 Racing, love reading to better myself and I love hearing the sound of ocean waves, and the sand between my toes on a beach.”

George Braica – VP of Operations